Wednesday, 13 March 2013

Finding Your Voice - Part 1

One of the things that's absolutely key to success in the wedding industry (and beyond!) is to have a really authentic 'voice'. With weddings particularly there are so many companies who offer essentially the same service as you that personality really comes into play when clients are making decisions about who to book.

To attract like-minded clients, it's so important that everything you put out there totally reflects who you are and what you stand for. When we look around the industry, some of the people we admire the most are those who are themselves and aren't afraid to be that person come-what-may.

But, that's all very well to say and sometimes much harder to do. It's easy to see what others are doing and be influenced by them and their approach, you might have an idea about what you think people want to see and try to give them that rather than giving them you or you might try a bit of everything and end up confusing your audience with a muddled and mixed message.

So, over the next month, we're going to be posting a step-by-step guide to finding your voice. There'll be tips, hints and maybe the odd worksheet to get you going. Today's little sheet is a good starting point and we hope you find it an interesting, illuminating and other things starting with 'i'...

You can download the Step 1 worksheet here. or e-mail and we'll send one straight over.

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